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John L. Carter – Missouri

COO - Nationwide Retirement Plans

Road to Greatness


John L. Carter is president and chief operating officer for Nationwide’s Retirement Plans. The business provides defined contribution plans to small and mid-sized employers in the private sector and is the leading provider of workplace retirement savings programs in the public sector with more than $97 billion in combined assets under management.

Prior to leading Retirement Plans, John was president of NFS Distributors Inc. where he was responsible for the wholesale strategy and distribution of private sector retirement plans, life insurance, annuities, specialty markets and mutual funds through banks, independent broker dealers, regional firms and wirehouses. Through his leadership, John successfully implemented process improvements and distribution alignments to address unmet customer needs and improve the customer experience.

Prior to joining Nationwide Financial in 2005, John was responsible for wealth management and managed accounts distribution through all channels and oversaw the sales of mutual funds, variable annuities and managed accounts at Prudential Financial. John also held executive positions with UBS and the former Kidder Peabody.

John chairs the executive board of the Insured Retirement Institute (IRI) and serves on the executive board of the Employee Benefit Research Institute. He also is active in the regulatory and industry efforts to help consumers prepare for and live in retirement. John is also on the Marketing Advisory Board of the Robert J. Trulaske College of Business, University of Missouri.

John holds a Bachelor of Science degree in business administration/finance from the University of Missouri.

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