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John L. Carter – Missouri

President & COO - Nationwide Financial Services

Road to Greatness

John L. Carter, Missouri ’85, was initiated as Bond #1863 at the Missouri Alpha Chapter of Phi Delta Theta at the University of Missouri in 1983, where he earned a Bachelor of Science degree in Business Administration and Finance.

John is from a proud Phi family as John’s father, Charles W. Carter, Missouri ’42; brother, Daniel B. Carter, Missouri ’88; and son, Blair, SMU ’22; are all brothers in the Bond. John has been featured in the Road to Greatness and is a member of the True Blue Society, Founder’s Club, Cornerstone Club, and Sword & Shield Society.

Brother Carter is President and Chief Operating Officer of Nationwide Financial, overseeing the company’s retirement plans, life insurance (individual, business and corporate-owned), annuities and mutual funds business operations. He brings more than 30 years of financial services industry experience to his roles as president of Nationwide’s Retirement Plans business, and president and chief operations officer of Nationwide Financial.

John joined Nationwide in 2005 as president of the Nationwide Financial Sales and Distribution organization, where he was responsible for the wholesale strategy and distribution of private sector retirement plans, life insurance, annuities and mutual funds through banks, independent broker dealers, regional firms and wirehouses.

John became president of the Nationwide Retirement Plans business in 2013. During his tenure, the business realized significant growth as he focused the organization on acquiring more customers, deepening relationships with new or enhanced financial solutions, retaining valued business and providing award-winning service.

Prior to joining Nationwide, John was responsible for wealth management and managed accounts distribution through all channels, and oversaw the sales of mutual funds, variable annuities and managed accounts at Prudential Financial. John also held executive positions with UBS and the former Kidder Peabody.

John’s advocacy for the retirement security of America extends to his board work with leading industry organizations. He is a board member for the American Council of Life Insurers (ACLI). He also previously served as the chair of the executive committee of the Insured Retirement Institute. In 2016, John joined the Board of Directors of the Columbus Chamber of Commerce. He frequently travels to Washington, D.C. to lend a voice to regulatory and industry conversations impacting retirement planning.


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