Brad Schwartz is President of Pop, a cable television network owned by CBS Corporation (NYSE: CBS) and Lionsgate (NYSE: LGF), featuring a diverse portfolio of premium content, award-winning talent and more than 400 hours of original programming. Appointed in 2013 as the first executive of the joint venture, Schwartz led the high profile, award-winning rebrand to Pop, which debuted on January 14, 2015. Following its success, Schwartz was elevated to President, overseeing both creative and business operations of the network.
Under his leadership and strategic programming shift to scripted entertainment and curation of cultural shows from the 80’s and 90’s, the network has achieved six consecutive years of growth among total viewers and has become one of the fastest growing networks in television. His stewardship of Pop’s rebrand has escalated the network’s distribution, ratings, revenues and programming to new heights. Following successful carriage renewals and new distribution agreements, Pop is now widely available on every major multichannel video programming distributor and nearly every over-the-top streaming service.
Schwartz was instrumental in landing the network’s flagship original series and breakout hit comedy, “Schitt’s Creek,” which has commanded nationwide critical acclaim and fandom, and received a prestigious 2019 Critics’ Choice Award nomination for Best Comedy Series. Pop’s next original series “Flack,” stars Academy Award winner Anna Paquin, Academy Award-nominated Sophie Okonedo and was helmed by Academy Award-nominated director Peter Cattaneo.
Throughout his career, Schwartz has led the turn-around and/or launch of six cable networks and has served as a top executive for Fuse (MSG), CTV (Bell Media) and MTV (Viacom). Most recently, he was Senior Vice President of Programming and Operations for Fuse at MSG Media where he led an award-winning rebrand campaign, delivered the highest quarterly, weekly and daily ratings in the network’s history and shepherded critically acclaimed programming including the Emmy nominated “Billy on The Street,” Image Award winning “The Hustle,” and GLAAD winning “Big Freedia: Queen of Bounce.”
Prior to Fuse, Schwartz served as General Manager of a suite of eight music and pop culture cable networks in Canada, part of Bell Media’s CTV, including MTV Canada, MuchMusic, MTV2, and MuchMore.
Within three years of launching MTV in Canada, the channel became a leading multi-platform brand, a top 15 television network and a profitable business. During his MTV tenure, he oversaw the Gemini-winning “MTV Live,” pioneered the after-show concept with the North American-wide hit “The Hills After Show,” and won awards for the network’s brand identity. Later, he merged MTV and MuchMusic to reach more than 48% of all young Canadians every week, driving double-digit increases in ratings and revenue. He led MuchMusic to its highest-rated year ever, which included the highest rated non-sports cable program on television “The MuchMusic Video Awards” and Emmy-nominated “Degrassi,” winner of the Peabody Award. Additionally, Mr. Schwartz launched and led VEVO in Canada.
Earlier in his career, Schwartz was Director of Global Marketing at MTV and began his career working for Lorne Michaels at “Saturday Night Live.” He has been listed among Broadcasting and Cable’s Next Wave of Leaders, The Hollywood Reporter’s Next Generation, CableFax’s top 100 power players in cable, named one of Canada’s Top 40 Under 40 leaders and was inducted into the CableFax Hall of Fame in 2018. He is a member of PROMAX/BDA’s Board of Directors and the New York Television Festival Board.
Schwartz is a graduate of the University of Pennsylvania.